8 September

Cuando el amor si tiene precio: el negocio digital de estar soltero


Cuando el amor si tiene precio: el negocio digital de estar soltero

‘Match’ en Tinder

El capitulo Hand the dj de Black Mirror parte de una premisa basica: ?que pasaria si existiera la app ideal para encontrar pareja? Esta preocupacion no solo pertenece al mundo de la ficcion. Una busqueda en Google con los terminos “apps para ligar” arroja mas de un millon de resultados, y la cifra asciende a medida que pasan los anos.

Ashley Madison: filtraciones que pueden causar la muerte

Hoy dia, las relaciones sociales no pueden entenderse sin su homonimo en Internet, el de estas redes sociales. Compramos a traves de una app, compartimos fotos a traves de una app y, por supuesto, tambien nos enamoramos a traves de una app.

La mayoria de ellas, como Tinder o Badoo, ofrecen un modelo denominado como freemium. “Es el mismo modelo que ha usado Wallapop, Linkedin, Infojobs… el modo de pensar es: ofrezco el producto para que entres y te habitues, y luego te paso a cobrar”, explica a eldiario.es Franc Carreras, profesor del departamento de marketing de la escuela de negocios ESADE.

El experto en economia anade que estas aplicaciones antes eran gratuitas, pero que esto era una estrategia para captar clientes de cara a cuando madurase el mercado. “La manera mas inteligente de hacerlo con un producto asi, que es 100% digital, es regalarselo a la mayoria y venderselo a quienes lo usan muchisimo”, sostiene. (more…)

31 August

Many men and ladies are definitely not, as per the findings of a big Australian learn


Many men and ladies are definitely not, as per the findings of a big Australian learn

Have you satisfied with the volume of love within your commitment?

that followed erotic gratification and consistency of intercourse among heterosexual both males and females in long-range connections.

The specialists reviewed 3,240 as well as 3,304 women that had been hitched, coping with someone or perhaps in a relationship, inquiring all of them regarding their gratification with their gender life. A lot of males (54 %) and nearly as most females (42 %) stated they certainly were disatisfied with the volume of gender, according to the report, published inside March problem of The log of Sex & Marital treatments.

For the majority guys, the grievance ended up being that they weren’t doing naughty things frequently sufficient. Among women who happened to be miserable regarding the frequency of these love life, two-thirds said these people weren’t creating adequate love, but a 3rd complained these people were getting extra love than they hoped for. (more…)

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